Dhiraj started his career with Voice & Data magazine (Cyber Media India Limited) as a technology journalist. Post this, he joined Media Transasia India Limited as Assistant Editor for Communications World magazine. Computer telephony integration (CTI), test & measurement (T&M), and date networking were some of his interest areas then and he wrote actively on various aspects of these domains.
However, in 1999-2000 when just about everyone was announcing a dot.com, the bug bit him too and he took a sabbatical from technology journalism to become a sports and entertainment editor at Mantraonline.com, one of the biggest horizontal portals floated by Bharti Group then as a part of their retail ISP operations.
Besides the IT & telecom stalwarts, he has had the fortune of meeting and interviewing celebrities like Abhishek Bachchan, Govinda, Kadar Khan, Anil Kapoor, Jazzy B, Aishwarya Rai, Kapil Dev and many others. He created online specials on World Cup Football and the Cricket World Cup at Mantraonline.com which received millions of hits, catapulting him to ’employee of the month’ recognition twice in a year.
However, the dot.com bubble burst and Bharti Airtel moved out of the retail ISP business and contained its operations to broadband network only. Though he had lucrative offers from companies of repute like Reliance Communications and Tata Communications, he decided to tread on his own and instituted Team Orange Communications Pvt. Ltd. In 2003. The initial years were turbulent enough and he could have gone back to the comfort of a job again but he decided to stay put.
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